Welcome to Matthew Roderick's Gallery Site! Metro Detroit & Beyond!
Visual Artist, Educator and Multimedia Designer exploring and investigating the Human Condition through Photography.
2017-2018: Graphic Production Designer at Peregrine Corporation in South Australia AU. Assemble Promotional Guides for Marketing and Merchandising of major supermarket brands including Brumby's Bakery, Krispy Kreme, Guzman Y Gomez, Oporto, Moe's Dog & Shake and Subway. Design Nutritional and Country of Origin Label Templates for the production of Advertisement and Point of Sale Signage displayed at OTR chain petrol stations. Photograph, Enhance and Optimise Images for a Range of Devices, and Edit Video Advertisements for Hungry Jack's and Wokinabox in syndication at The Bend Motorsport Park. Establish Digital Asset Management, Produce Image and InDesign Templates for Consistency and Automation, Procedures and Guidelines for display in-store, Social Media, Internet and Mobile App.
2012-2013: Promotional Designer & Front End Developer at North East Isuzu in Burton, South Australia AU. Cultivate Print Advertisements, for Isuzu, IVECO, and Chrysler, Jeep, Dodge brands. Launch Website Solutions using HTML, PHP, MySQL, and CSS. Foster Brand Style Guidelines, Construct a Dealer Archive Repository of images, product models, price and specifications for Facilitation of Production Materials and Search Engine Marketing. Design High Resolution Graphics and Repurpose Photographs for Tailored Brand Coverage on service center windows, walls, doors and vehicles.
2010-2012: Print Publication & Web Designer at Sprint Auto Parts in Mawson Lakes, South Australia AU. Originate, Proof and Prepare Retail Catalogues distributed to over 600,000 households and Photograph Products for Web and Print Publication. Pioneer Website Solution, Design Layout with Style Guide and Brand considerations, Index Parts Archive, Manage Website Enquiries, Events and Promotions for major brands including RYCO, Narva, and Shell. Procure and Initiate Actions to Management required for Search Engine Optimisation, Electronic Direct Mail Communication, Organise Contact Lists, and Coalesce Major Brand Competitions covering the Adelaide 500, Gazzanats, and Adelaide Auto Expo.
2000-2009: Visual Arts Faculty at Washtenaw Community College in Ann Arbor, Michigan USA. Educator and enthusiast for Digital Technology, Investigative Imaging Methods, Graphic Exploration and Photo Reproduction. Delivered course concepts in Design Technology, Digital Imaging and Traditional Darkroom Photography chemical processing of RA-4, E-6, C-41 and B/W. Specialized in Large Format Fine Art Fibre Printing, Analogue to Digital Scanning of Film and Historical Concepts of Art, Science and Culture. Research Current Trends in Hardware and Software to Envision and Consolidate Syllabus, Schedule, Activities and Literature for Business Continuing Education programs.
2008-2009: Adjunct Faculty of Visual Communications at The Art Institute of Michigan, Novi, Michigan USA. Course concepts encompassed Digital Photography, Composition, the Zone System, ISO/Film Speed, Exposure, Motion, and Lighting. Adobe Creative Suite embracing Camera Raw, Image Enhancement, Color Management, Non-Destructive Workflow, LightRoom, and Photoshop.
2007-2008: Center Director for Arrowwood Hills Cooperative, a Community Non-Profit Housing Cooperative located in Ann Arbor, MI USA. Responsibilities consisted of Web Design and Computer Administration, Monthly Newsletters, Cultural Events, Adult Education classes, After School & Teen Outreach Programs, Food Distribution, Grant Writing to Obtain Government Funding and formal Recording of Budget, Attendance, Activities and Statistics.
2005-2006: Web Designer and Graphic Designer for The Creative Group in Southfield, MI USA. Responsibilities included International Graphic and Promotional Design for Commercial Brand Advertisements published in the Coupon Book with Entertainment Publications. Contracted as Web Designer to Implement Updates in HTML and PHP for enhancement of Cellular and Satellite Technology website at Wireless Toyz.
2003-2005: Marketing, Sales and Web Designer for Twin Pines Paper in Canton, Michigan USA. Responsibilities included HTML and PHP Web Development, Graphics and Promotional Materials to janitorial distributors. Objectives for Sales Targets achieved through Cold Calling, Researching Industry Trends, Meeting Face-to-Face, Sales Closing, Arrangement of Delivery, Terms and Conditions. Acknowledged Relationships, Maintained Integrity and Brand Awareness through Trade Shows, e-Marketing, Networking Opportunities and Coordinated Agreements for Government Contracts. Setup Small Office Network, Software Administration of Windows Server, ACT Contact Management System Database, Information Gathering, Sales Team Network Integration for Detailed Documentation of Client Cases.
2015: Australian Institute of Technology Transfer - Cert IV in Training and Assessment
Make a Presentation, Plan Assessment Activities and Processes, Assess Competence, Participate in Assessment Validation, Provide Work Skill Instruction; Plan, Organise and Deliver Group-based Training and Learning in the Workplace, Design and Develop Learning Programs, Use Training Packages and Accredited Courses to Meet Client Needs, Address Adult Language, Literacy and Numeracy Skills.
2003-2007: Wayne State University - Master's of Photography
Studied 20th Century Art, Printmaking, and Visual Experiences aranging from Traditional & Digital Photo Processes, Pronto Plate Lithography, Etched metal Substrate, Serigraphy, Photo Restoration, Drawing, Image Preparation & Optimization. Master's Thesis Documentation of Urban Blight in Detroit, MI USA reflecting on the History, Industrial Trends, Success and Failures of Consumerism, and Bearing Witness to the City in a Post-Industrial Landscape.
1997-1999: Washtenaw Community College - Associate's in Photographic Technology
Curriculum ranged from Traditional Darkroom Photography, 35mm, 120mm and 4x5" Film, Studio, RC & Fibre Printing & Toning, RA-4 Color & E-6 Chrome Film Processing. Medium and Large Format Digital Capture, Macintosh OS, Film Scanning and Printing Technology, Industry Imaging Software for Photo Optimisation, Internegatives, Manipulation and Colour Management yielding Archival Giclée prints.
1992-1996: Michigan State University - Bachelor's in Business Marketing
Versed in Management, Economics, Accounting, Market Research, Materials and Logistics, General Business Law and Quantitative Business Research Methods. Analyzed companies for Efficiency, Profitability & Liquidity, and engaged in Statistics Probability, Sales, Accounting and Forecasting. Evaluated International Target Markets, Norms and Buyer Behavior Patterns, Examined Population Segments and the Life Cycle of Market Trends. Member of MSU Marketing Association with additional coursework in Engineering, Computer-aided Design and Drafting, Freehand Sketching, Two and Three Dimensional Visualization, Sociology, Diversity & Equality, Philosophy, Psychology, Anthropology and Art.